Located inside the American Dream mall in East Rutherford, New Jersey, a four-acre ski and snowboard facility opens to the public.
“Big SNOW is North America’s first year-round indoor real snow, ski, and snowboard facility,” Big SNOW’s VP of marketing, Hugh Reynolds said. “The ability to be on snow, real snow, 365 days a year, so it doesn’t matter what the temperature outside is, it’s always 28 degrees in here. It’s divided into four trails. We have about 5,500 tons of snow in this facility right now, so two feet of snow throughout the entire facility. We make snow every night. So every night after the guests leave, we make snow for a couple of hours. We then groom that snow. Then we make more snow on top of it so that every morning when the guests arrive, it’s fresh tracks here at Big SNOW.”
Nurses Azi Zimmerman and Reuven Rowner just worked all-nighters and drove to Big SNOW to get some snowboarding in.
“Gotta shred pow,” Zimmerman said. “That’s my motto in life. You gotta shred pow.”
(Production by Nelson Villarreal, Hugh Reynolds and Roselle Chen)