Monday, October 26, 2020
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Live stream create big business in Yiwu

Live streaming has created a big business in Yiwu, the world’s largest wholesale market, where products are sold to all corners of the country through live streaming shopping. 

Xiazhu Village is a small village of Yiwu in east China’s Zhejiang Province, known for its booming live-streaming business. 

With just a cell phone and a tripod, store owners and live stream shopping hosts can showcase their products to viewers online. 

Zhenli is one of the store owners who sell products online to viewers who watch real-time videos. Just three months ago, she was selling hosiery stock of Langsha, a Chinese hosiery firm. 

“When I sold products in my store, customers were few every day. But when I sell products online, I can get thousands of, even 10 thousands of orders a night,” said Zhenli. 

Not just store owners can sell products, live shopping hosts also can. 

Live shopping hosts have to go around the village to choose products, before they start selling products at live stream platforms such as Kuaishou and Douyin.

Cao Guangming is a food store owner. He opened his store two months ago, and since then, live shopping hosts have kept visiting his store everyday to sell his products, and the result is good. 

“The current situation is much better than I expected. Now the daily sales is around 10,000 yuan (about 1,434 U.S. dollars),” said Cao. 

Liu Yao, a businessman who sells Spring Festival couplets and lanterns, also benefits from live stream shopping. 

He used to sell his products in different places in China, now Liu has more than 300 live shopping hosts selling his products. 

“The sales doubled this year. Take last year’s sales as an example. The sales was about 60 million yuan (about 8.6 million U.S. dollars). And this year, the figure will reach 100 million yuan (about 14 million U.S. dollars) in just two months,” said Liu. 

Due to the booming live stream shopping business, the immigrant population of Xiazhu has increased to 20,000. 

In the village with its original population of 1,500, there are more than 5,000 businessman like Liu selling clothes, cosmetics, food, and daily necessities with the real-time videos pitched up by live shopping hosts. 

All 1,200 shops in the village have rented out, and courier companies set up more than 30 posts in the village, delivering one million parcels a day.

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