fbpx
Monday, January 25, 2021
No menu items!

Amazon expects busier than usual Black Friday and Cyber Monday

Workers at Amazon’s JFK8 Staten Island Fulfillment Center sorted and moved packages on Wednesday (November 25), ahead of U.S. Thanksgiving holiday, Black Friday and Cyber Monday, which mark a traditional start to U.S. holiday shopping season, the biggest sales event for U.S. retailers, that lasts few weeks and brings in majority of their sales.

It also makes up for lukewarm periods throughout the year in an economy that relies on retail.

Due to the coronavirus pandemic, this years holiday shopping season is nothing like in previous years, according to Amazon’s spokesperson Kate Scarpa.

“Amazon actually started Black Friday deals in October, so it’s really been a season long of deals and savings for customers,” said Scarpa. “More customers than ever are shopping online this year, and typically Black Friday and Cyber Monday are one of our busiest times. So we expect it to be even more this year.”

Americans will spend $160 billion on gifts during the current quarter, up 5% from a year ago as people put savings from skipped outings into celebrating Christmas and other year-end holidays, according to industry analyst Coresight Research.

Adobe e-commerce software unit Magento expects Americans to ship gifts to 18% more recipients than a year ago as travel gets curbed.

But Coresight still expects Amazon to capture 18% of gift purchases and 7.2% of overall U.S. retail sales, up from 14% of gift purchases and 5.6% of total sales in 2019.

Amazon hired more than 2,000 new workers since September to speed up processing and delivery times for packages filled with home products, Scarpa said.

“Home has taken whole new meaning,” said Scarpa. “People are spending more time than ever at home, and kitchen products have been a top-seller, specifically.”

In its most recent earnings report at the end of October, Amazon forecast a jump in holiday sales – and costs related to COVID-19 – as consumers continued to shop more online during the pandemic.

Amazon’s product sales rose 32% this year through September, nearly 2-1/2 times the rate over the same period last year.

It pushed its annual sales event Prime Day to October from July as an early start to holiday shopping, and it brought forward the release of its annual guide of potential gifts to just before.

In the meantime, Amazon’s rivals, such as Walmart, Best Buy and hundreds of smaller retailers are bolstering their online gift features, hoping to challenge Amazon dominance as a seller of holiday gifts to homebound shoppers.

They spent millions to fulfill orders faster, expand product catalogs and, in some cases, provide free shipping and even subscription services.

(Production: Hussein Waaile, Aleksandra Michalska)

Latest News

SpaceX Falcon 9 rocket successfully completes spacecraft deployment mission

The SpaceX Falcon 9 rocket successfully completed a mission to deploy 143 spacecraft and satellites into orbit...

Dramatic video shows the moment a police vehicle plows through crowd watching street race

A police vehicle in Tacoma, Washington state plowed through a crowd on Saturday (January 23) after responding to street racers in the...

Trump administration had no coronavirus vaccine distribution plan -White House

There was no distribution plan for the coronavirus vaccine set up by the Trump administration as the virus raged in the their...

U.S. Senate’s Schumer says Trump impeachment trial will be fair but move quickly

U.S. Senate Majority Leader Chuck Schumer said on Sunday (January 24) that former President Donald Trump's approaching second impeachment trial in the...

Protesters in New York show solidarity with mass demonstrations in Russia

A group of protesters in New York came out in solidarity with their counterparts in Russia who on Saturday (January 23) demonstrated...

More Articles Like This